Before joining Sutton Community Farm in June, 2015 Pavlina Angarev and Robyn Knight worked together on the well-known VegBox scheme of Abel & Cole. At Abel & Cole Pavlina led, trained and supervised a sales/canvassing team as well as setting up, organising and selling at events. She spoke to over 12,000 potential and current Abel & Cole customers and recruited more than 1,200, and that experience has given her a thorough understanding of VegBox customer behaviours and the nature of the VegBox business. She also did strategic work related to growing the sales team and retaining sales staff.
Pavlina has worked in sales and marketing for the last 20 years and has experience in product development, setting up new businesses, establishing new products and managing small businesses. During her time with Sutton Community Farm, customer retention has reached well above average for the sector, and VegBox sales have grown rapidly. Pavlina and Robyn lead a team of loyal volunteers who come in to pack the vegetables for the customers every week.